Yay Chipotle!!

Never in my wildest dreams did I imagine I'd be recommending a fast food pork burrito establishment but here it is!

If you must eat meat, be responsible! Find out where it came from, how it was raised and what it was fed and injected with! Almost every fast food chain I have researched will not tell you where they get their meat. All they will say is (Chick fil a) "all chickens are processed under USDA inspection and random samples are tested for residues". Hmmm, yeah, same with the beef that gave us ecoli poisoning! That means nothing to me. We live in a country where the beef and chicken ranchers and farms are contributing huge amounts of money to keep the government off their backs. I don't trust 'em!

Here's what I found that was so impressive:
Steve Ells, founder of Chipotle, will tell you where his meat comes from and even has interviews on youtube at the farms to show the conditions. It is not perfect but here is what he says, straight off the website:

"Food With Integrity" isn't a marketing slogan. It's not a product line of natural and organic foods. And it's not a corporate initiative that will ever be finished or set aside to make room for other priorities. It's a philosophy that we can always do better in terms of the food we buy. And when we say better, we mean better in every sense of the word- better tasting, coming from better sources, better for the environment, better for the animals, and better for the farmers who raise the animals and grow the produce.
The hallmarks of Food With Integrity include things like unprocessed, seasonal, family-farmed, sustainable, nutritious, naturally raised, added hormone free, organic, and artisanal. And, since embracing this philosophy, it's had tremendous impact on how we run our restaurants and our business. It's led us to serve more naturally raised meat than any other restaurant in the country, to push for more sustainable practices in produce farming, and to work with dairy suppliers to eliminate the use of added hormones from their operations.
It's even influenced the way we view other aspects of our business, from the materials and systems we use to design and build our restaurants, to our staffing and training programs.
We like the food we serve today. And, because of our Food With Integrity philosophy, we're confident that we'll like it even more down the road.


It may not be a marketing slogan, but it works for me! Next time my kids want fast food, you can bet it will be Chipotle! Nice job, Steve! I hope others will follow suit!